CHAPTER II. 
CHOOSING A POULTRY FARM. 
THE farm is not only the place of business of the poultryman, 
but it is his home as well; hence special care should be given to 
the selection and development of the particular piece of land 
which is to make his home, and upon which he is to develop his 
business. The development of the esthetic side of life, including 
many of the so-called enjoyments, is essential to happiness. A 
well-kept and attractive home, including fruit, flowers, and lawns, 
all go to make life in the country more enjoyable. 
The prospective purchaser can consider these matters and the 
matters which are hereafter discussed with reference to location 
when picking out his site, but the poultry farmer already owning 
his place must consider these questions from the standpoint of 
improving his conditions as they exist. 
Two Points of View.—In choosing the location for the poultry 
farm and in developing the particular piece of land selected, two 
leading ideas:should be considered: First, conditions and sur- 
roundings as they will affect the poultryman and his family, such, 
for example, as the social, moral, and religious development of 
the community, and also conditions which will help toward the 
education of his children. This group of considerations might 
be considered as factors of location determining the desirability 
of the particular place for the proper development of home life. 
The second group of factors deals with conditions as they are 
suited for the proper development of his business, and these fac- 
tors will naturally group themselves into three divisions; namely, 
factors affecting production which have to do with the laying out 
and planning of the plant, and environmental conditions as they 
affect the birds’ health, etc. The second group of factors affect- 
ing the business will be those incurred in connection with the 
distribution or the conditions controlling the delivery and receipt 
of products sold and purchased. The third group of factors 
might be termed ‘‘Demand and Consumption.” Such factors 
as markets, character of products desired, and amount and dis- 
tribution of products demanded, must fall in this class. 
With these two viewpoints in mind, the problem of selecting 
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