PROMPT COMMUNICATION 53 
The two heaviest expenses in connection with egg production 
are feed and labor. The latter can be materially reduced by care 
in planning the plant. 
Arrangement of Buildings.—The direction of the most objec- 
tionable winds should be studied, and the buildings so arranged 
that the back or low portion is toward the strongest wind. If it is 
north or west, all windows, doors, and yards should be in the 
front, which would be protected by the building itself. If no 
natural windbreaks are present, it is advisable to make plantings 
of hardy evergreens near the different houses to break the force 
of strong winds. The buildings for housing the birds should be 
so located as to receive the early morning sun, and the windows 
so placed that the sun will shine directly into them during the 
entire day. 
An Attractive Appearance when Complete.—The general 
arrangement and grouping of the buildings should be such as will 
give a pleasing appearance to the place as a whole when completed. 
The general shape and character of all structures should harmo- 
nize when finished. The largest and most attractive buildings 
should be placed in the most conspicuous place, usually nearest 
the highway, where they will give a solid appearance to the passer-. 
by. Usually they will be more conveniently located in such a 
position. In a fancy or high-class breeding plant, and to a greater 
or less degree on any kind of a plant, the general appearance of 
the plant as a whole will serve as advertising. If the individual 
buildings and the group are neat and attractive in appearance, 
the natural supposition is that care and skill are exercised in the 
handling and breeding of stock. 
Factors of Location Affecting Production.—The frequent dis- 
' posal of poultry products is as important a factor in successful 
management as is production. The two things go hand in hand 
if the highest price is to be realized. 
Prompt Communication.—It is essential to keep in close 
communication with the purchaser, whether the location be at a 
considerable distance from, or very near the market. In this 
way the prices, which are changing daily, can be determined 
and the products disposed of at a time when the best returns 
will be realized. During frequent fluctuations of the market 
this may mean a saving of many dollars. It is desirable to keep 
informed regarding the needs of the purchaser, whether he be 
the commission merchant or the consumer. 
