424 MARKETING THE PRODUCTS 
If one has a large output and can ship through a commission 
house which makes a specialty of high-grade products, he can 
usually secure prices much above the market quotations,—pro- 
vided his shipments are always regular and of high quality. Most 
commission houses are on the alert for such products and will 
give the shipper the best of service. 
The exact market to select depends, then, upon the amount 
and character of products for sale. The wholesale market is best 
adapted to poultry enterprises with a large and regular output, 
which are located at a considerable distance from the point of 
distribution and consumption. The retail trade, on the other 
hand, is especially suitable for the poultrvman with a limited 
supply of good products. He can create a strong demand for these 
products at such a price as to yield a profit on his output. 
Relative Returns —Receipts and net profit are always much 
higher when the products are sold direct to the consumer, although 
the aggregate profits may not be great, owing to the limited de- 
mand, hence limited sales. 
Returns, hence net profits, are lowest when the products 
are sold at wholesale through commission houses; but, owing to 
the great demand, there is more chance of a high total profit, 
provided the shipments are large. The sale of products directly 
to the retail store probably nets the highest selling price and the 
largest revenue in proportion to the labor required in packing 
and distribution. 
Where the producer can make a contract with prominent and 
reliable retail stores for a fine product, the demand for his goods 
among the patrons of that store, if in a large consuming centre, 
will become almost limitless. This mode of marketing cuts out 
two of the middle men through whose hands most products sold 
at wholesale must pass, hence yields greater profit to the pro- 
ducer and seller, and the product reaches the consumer more 
quickly and in better condition. 
The following prices show the average received for eggs mark- 
eted through the common channels of trade, and by direct selling. 
These prices are merely comparative (from Perdue University): 
PIUCKS Ci nc. cette betwen bea Mate Maced oie 20 cents, trade. 
Gro Cer ss csc Shahid da Ko SA Ra Soa ees 23 cents, trade. 
Wholesale buyetty cccass cages: 80% sa6 wees sr es 21 cents, cash. 
Retail trade:,: 22 daniane ace cide Mate woah tobe ealeeela 27 cents, cash. 
Fancy trade; 4.530. p20cus ceva bead pe aa gued 30 cents, cash. 
