FROM PRODUCER TO CONSUMER 425 
It is difficult to realize that, with a small or medium-sized 
flock, a slightly increased selling price for eggs per dozen through- 
out the year will result in a very decided total profit. For example, 
150 hens laying 1,800 dozens of eggs, selling at 18 cents per dozen, 
will produce an additional profit of $36 when the selling price of 
each dozen is increased only two cents. 
WHOLESALE ROUTE RETAIL ROUTE 
PRODUCER 
a(S 
COMMISSION 
IMERCHANT 
CONSUMER 
Fic. 193.—Chart showing the courses through which eggs may pass in going from the 
producer to the consumer. A, The course taken by the great bulk of the ‘‘ western” product 
in reaching the eastern markets; B, the course taken by the eastern output in reaching New 
York and other large centres of distribution; C, direct selling through the retail store; D, 
the hotel and restaurant trade; EZ, products going direct from producer to consumer. 
From Producer to Consumer.—It is interesting to note the 
many channels of trade and the great number of hands through 
which every shipment may and usually does pass before it 
reaches the consumer. Figure 193 is a diagram portraying the 
different courses which poultry products may take. 
