436 MARKETING THE PRODUCTS 
The stenciling of the shipping case or box is advisable; for 
if a superior product is always shipped in such a case, there will 
naturally be an increasing demand for it, and the trade-mark. 
becomes the symbol of quality and a selling card for the eggs. 
If a guarantee is once given, the shipper must be careful never 
to ship anything below the standard, for a few inferior eggs 
will do more harm than years of careful selection can undo. 
A neat, durable, attractively labeled case is an excellent invest- 
ment (Fig. 197). 
Shipping.—Eggs should be shipped frequently, especially 
during the summer, the frequency depending largely upon the 
output. If held for considerable time,—one to three weeks, 
The Cornell Poultry Department was the first to use the ey stencil to label shipping cases. 
Fic. 197-—A popular method of packing eggs for shipment. A, Well-built, 2x 6 car- 
tons used in the producer-to-consumer trade. The trade name should guarantee the quality. 
B, Substantial case filled with high-grade eggs. The cartons should be sealed, to protect 
the guarantee. 
according to the season,—eggs deteriorate rapidly, and are then 
termed “ helds,”’ which bring a much lower price. Even in cold 
weather it is well to ship at least once a week, in order to guard 
against freezing,—or overheating, if the eggs are kept in a warm 
room to prevent freezing, as is often the case on a farm. Eggs 
should always be shipped by express, the charges to be collected 
from the receiver, for he is in a better position to recover 
damages from the transportation company in case of breakage. 
It is very difficult to recover anything from the company 
because of delay; hence, the necessity of studying train schedules, 
and, if shipment can be made by several routes, determine which 
is the best, and the best time for loading. The shipment should 
start as soon after loading as possible, It is a good plan to send 
the consignee a postal card apprising him of the shipment, so 
