472 RECORDS, ACCOUNTS, AND ADVERTISING 
. What is meant by a pen record, and what should it show? 
. What should an inventory show? 
. Describe a complete incubator record. 
. Describe a complete brooding record. | 
. Describe a form for keeping labor records. 
. Enumerate three methods of keeping general poultry records. 
. Give five features desired in the record plan selected. 
. Outline the possible uses of a diary or memorandum. 
. Discuss the three things which a poultryman’s account should show. 
. Name and discuss two general methods of accounting. 
. Describe and give advantages of the column system of single entry. 
. Under what conditions does advertising pay? 
. Outline a complete system of advertising. 
. What products can one profitably advertise? 
. When is it most profitable to advertise? 
. Give three things to be considered in selecting the advertising medium. 
. What would you consider in preparing an advertisement? 
. What should determine size and duration of advertisements? 
. How would you get the most from an advertisement? 
Reference.—A System of Poultry Accounting, by Robert R. Slocum, U.S 
Bureau of Animal Industry Circular 176. 
