268 MARKETING THE HONEY CROP 
advertising the product of a particular apiary for the purpose 
of establishing a direct-to-consumer trade. 
Methods of General Advertising.—There is not a great deal 
that the individual bee-keeper can do in the way of general 
advertising, because the expense is prohibitive. Dr. Bonney’s 
little red stickers (Fig. 127) are as good as anything yet 
proposed. These little stickers are printed and offered for sale 
by several enterprising firms at thirty-five cents per thousand 
and their use has become 
general among the bee- 
CGoldentleaxt 
keepers almost in a day. 
Thousands of them are 
pasted on envelopes con- 
WARRANTED PURE 
FROM THE APIARY OF 
BERT A.BROWN, 
taining outgoing mail, 
and in all kinds of places 
Des Moines, 
lowa. 
where they are likely to 
attract the attention of 
the public. One of these 
little stickers attached to 
a letter will attract the 
notice of several carriers 
and clerks in the postal 
service before finally 
being delivered to the 
person to whom it is 
addressed. Dr. Bonney has found some new customers among 
the mail clerks who have been attracted to the return card of 
“ Bonney Honey, Buck Grove, Iowa,” on the envelopes he uses 
in his correspondence. He also uses a sign at his apiary as 
shown in Fig, 128. 
The Iowa Bee-keeper’s Association has adopted rather a 
novel plan of general advertising at the holiday season. A large 
placard is printed in two colors, with the words, ‘‘ Kat Honey 
with Your Christmas Dinner” (Fig. 129), and the Greetings 
of the Iowa Bee-keeper’s Association. The association has fur- 
Fic. 126.—Honey label. 
