EXHIBITS AT FAIRS 269 
nished to each of its members as many of these cards as he wished 
to place in the stores where his honey was on sale. At this season 
of the vear when luxuries are in special demand it is quite pos- 
sible to make many new customers for honey who have regarded 
it as a luxury not for general use. These cards attract instant 
attention to the honey on sale at the precise moment when the 
purchaser is prepared to buy something for his table, and if the 
packages are attractively displayed increased sales will be the 
result. 
If the bee-keeper has a bent for advertising it would be quite 
possible to adapt this idea to his individual use and by preparing 
a series of such cards suit- 
FAT HONEYa 
able for every season of the 
NATURE'S OWN SWEET ~ AIDS DIGESTION 
year and keeping each kind 
on display but a few days at 
a time he can add consider- 
ably to the demand for 
honey in the stores where FE AT H 8] ha EY 
it is on sale. | 
Exhibits at Fairs.—\ Fie. 127.—Little stickers widely used for 
good exhibit at either State capi haiacy 
or county fair is not only good general advertising but also likely 
to be of great help to the individual bee-keeper who makes the 
exhibit (Fig. 130). Multitudes of people pass by such an exhibit 
daily and if there be a well-informed attendant he can do much 
to create a demand for his product on the part of the visitors. 
One vear the prize winning exhibit at the Iowa State fair 
carried off about two hundred dollars in premiums and in addi- 
tion the owner took orders for about five thousand pounds of 
honey at retail prices. He was thus amply repaid for all the 
time and labor necessary to make a creditable showing for the 
industry in general and for his apiary in particular. 
It is quite probable that half of the honey sold as a result 
of this exhibit was to customers who would not have gone to 
the store to leave an order for it. 
