EXHIBITS AT FAIRS 271 
even greater, but with no word concerning its origin excepting 
the sign the results were a great surprise both to the grocer 
and the beekeeper. Orders for honey began coming in im- 
mediately and by the close of the fair the supply available at 
the store was all sold and the delivery wagon sent to the fair 
grounds to take down the exhibit to supply pressing orders. A 
EAT HONEY 
WITH YOUR 
CHRISTMAS 
DINNER 
GREETINGS 
lowa Bee-Keepers Association 
Fic. 129.—Iowa Bee-keepers Association holiday placard. 
hurry-up call was sent to the apiary for more honey, which was 
supplied at once. As a result of this single little exhibit and 
sign at a county fair, which did not require much more than a 
half day’s time to prepare and put in place, the sales of honey 
from this store were more than doubled and many of the ecusto- 
mers who first bought as a result of it, remained as permanent 
customers of this particular store and particular brand of honey 
as long as it remained on the market. 
As a rule the beekeeper who seeks the shortest and most 
