274 MARKETING THE HONEY CROP 
of the one side gives a view of the contents (Fig. 132). This 
package would be suited only to the highest class of trade be- 
cause of the extra expense to produce it, but there is a trade 
that would gladly pay a few cents extra for each section in 
order to secure a fancy package that is dust and drip proof. 
The paper carton serves the same general purpose and is 
much cheaper. Extracted honey also sells much better in 
attractive packages, as any bee-keeper of experience has learned 
by experience. The experiment has been tried of putting honey 
in an ordinary Mason fruit jar with ordinary top and rubber 
beside containers the same quantity and quality of honey but 
of a clear white glass and nice fitting top and attractive label. 
From six to ten times as many jars of the more attractive appear- 
ing lot were sold as of the other, thus proving how far the 
appeal to the eve will assist in making a sale. 
Retail Prices——Many bee-keepers prefer to dump the whole 
crop on the general market to sell for what it will bring rather 
than to go to the trouble of developing the retail market. As a 
rule extracted honey of good quality will not sell readily at 
more than 714 to 8 cents per pound in large quantities at whole 
sale prices. At the same time extracted honey of similar quality 
will bring from ten to fifteen cents per pound net at retail with 
an average of about twelve cents per pound perhaps. Unless 
the producer has a very large business that occupies his time 
fully he can well afford to spend considerable time in marketing 
his product for the extra fifty per cent. 
The small apiary that produces from $1000 to $1200 per 
vear can thus be made to pay from $1500 to $1800 annually. 
While to make the most of such a market will require that honey 
be kept in stock to supply the trade throughout the entire year, 
most of the additional work will be required during the months 
when least is required in the apiary. There is the further 
advantage that every man who develops his own market relieves 
the general market to that extent and thus serves to steady prices 
or even to advance them. 
