276 MARKETING THE HONEY CROP 
In * Advanced Bee Culture”? W. Z. Hutchinson gives an 
account of an advertising experience by which he sold ten thou- 
sand pounds of honey from a single advertisement in Saturday 
Evening Post at a cost of $25. The magazines of national cir- 
ewlation offer a‘field of their own which the ordinary bee-keeper 
is hardly prepared to cultivate. The circulation is so widely 
scattered and the cost is such that there is little hope that 
advertising in this way will prove profitable unless the bee- 
keeper has attractive printed matter which he is prepared to 
send in answer to every inquiry together with a sample of the 
honey. 
\ large producer who is prepared to follow up inquiries and 
who has well prepared printed matter giving some information 
as to the production of honey and its preparation for market 
may find advertising in these high class journals profitable. 
As a rule, the novice should begin with his local papers, then 
gradually increase his advertising appropriation as he learns 
how to make the most of it. 
The local market can always be most profitably developed 
and in most localities east of the Missouri River the bee-keeper 
need not seek the distant market. 
Booklets.—No matter what method one may take to find his 
customers a cheap booklet giving the uses to which honey can 
be put will be of great value. This should be printed on good 
paper with some attractive pictures of apiary scenes and honey 
packages. There should be information concerning the care of 
honey. Too many people will take home a section or two of 
honey and spoil it by putting it in the refrigerator. The man- 
ner of liquefving granulated honey should always be given. 
This should be followed with some brief descriptions of the 
methods of honey production aud preparation for market, and 
a munber of receipts for the use of honey in cooking or other 
houschold uses should be included. One ot the best things of 
this kind is the 54-page booklet, ** The Use of Ifoney in Cook- 
