280 MARKETING THE HONEY CROP 
The Use of Post Cards.—One of the most effective means 
of advertising in a small way is the use of post cards. Dr. A. F. 
Bonney, of Lowa, has used this method quite extensively. The 
post cards mention honey only incidentally Sut are usually 
somewhat comic in makeup. Fig. 133 shows one of the cards 
which he has used to a considerable extent. ILis plan is to send 
them to postmasters, public ofticers, and prominent and pros- 
perous people generally whose names he can secure within one 
hundred miles of his home. It would be well to use two or three 
lines at the bottom of such a card as that here shown to quote 
prices of honey deiivered in packages of popular size. 
The idea of these cards is to catch the interest of the recipient 
who will laugh at the comic picture and then have his attention 
called to the honey which is unobtrusively done. One 
of Dr. Bonney’s cards pictures the occupants of an automobile 
in all sorts of impossible situations as the result of an accident. 
Niuiled to a tree in the background is a sign board with these 
words: * If anything happens in the vicinity of Buck Grove, 
Towa, stop and get some Bonney Toney.” 
When put to the test of practical results they have proved 
to be good business getters. .\fter sending out a batch of these 
cards, even though they go to entire strangers with whom he has 
had no previous correspondence, he always gets a bunch of orders 
as a result. 
Canvassing and Peddling.—This method is distasteful toa 
nuny bee-keepers vet it has decided advantages over other plans. 
If one is adapted to canvassing he can take a can of honey for 
samples and by making a house to house eanvas make many 
permanent customers. By offering a sample of his product the 
buyer is given a chance tu decide whether the flavor appeals 
to his particular taste. Then the producer can give some infor- 
mation concerning the production of honey and correct any false 
impressions concerning the product of the hive. A good can- 
vasser will make good wages over and above wholesale prices 
even if the value of future orders is not considered. A large 
producer can well afford to hire students during the vacation 
