JiXHiBlTS AT PAIRS 271 



even greater, but with no word concerning its origin excepting 

 the sign the results were a great surprise both to the grocer 

 and the bee-keeper. Orders for honey began coming in im- 

 mediately and by the close of the fair the supply available at 

 the store was all sold and the delivery wagon sent to the fair 

 grounds to take down the exhibit to supply pressing orders. A 



EAT HONEY 



WITH YOUR 



CHRISTMAS 



DINNER 



GREETINGS 

 loiwa Bee-Keepers Association 



Fig. 129. — Iowa Bee-keepers Association holiday placard. 



hurry-up call was sent to the apiary for more honey, which was 

 supplied at once. As a result of this single little exhibit and 

 sign at a county fair, which did not require much more than a 

 half day's time to prepare and put in place, the sales of honey 

 from this store were more than doubled and many of the custo- 

 mers who first bought as a result of it, remained as permanent 

 customers of this particular store and particular brand of honey 

 as long as it remained on the market. 



As a rule the bee-keeper who seeks the shortest and most 



