FANCY PACKAGES 



273 



direct way to reacli his customers, after once trying the plan of 

 exhibiting, remains as a permanent exhibitor as long as he cares 

 to develop this kind of market. One will find it difficult to show 

 his product and explain his methods to as many people in any 

 other way. The premiums offered are usually sufficient to pay 

 the expenses incurred by the exhibitor. 



Fancy Packages. — One of the very best advertisements for 

 the honey producer is an attractive package decidedly different 

 from those for sale in the general market. The use of paper 



Fia. 131. 



Fid. 132. 



Fig. 



131. — Paper carton the best retail package for section honey. 

 Fig. 132. — The Hunten tin package. 



cartons for comb honey offers good opportunities for creating a 

 demand for a particular brand. Instead of making use of the 

 regular stock carton with the simple addition of the producer's 

 name it is much better to have a special design with a particular 

 brand and have the design copyrighted (Fig. 131). 



One of the most attractive packages for comb honey ever 

 placed on the market was put out by Paul Hunten, of Colorado. 

 Mr. Hunten had a section made of tin instead of the usual wood. 

 When this was filled he had a top and bottom to slip on like the 

 lid to a tin can and a paper band to go clear around the four 

 sides and make the package dust proof. The transparent center 

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