^^5/i:e JAOQGS 1x7 A.Y 97 



Now add the value of this increase in milk yield to the saving of labor 

 and the saving of feed — a total of $10.00 or more per cow. 



Then estimate if you can what it is worth to you in dollars and cents to 

 insure better health for your cows by reason of sanitary conditions in the barn, 

 avoiding disease by being able to keep your cows clean, dry and comfortable; 

 and how much it is worth to prevent accidents that might cause abortion and 

 the ruin of valuable cows by having their udders tramped on by neighbors or 

 by cows loose in the barn. 



If that IS worth anything to you, add your estimated savings from this source 

 to the saving of labor, the saving of feed and the increased milk yield. 



Now total it up — leave out of consideration all profit received through 

 securing more customers and better prices if you operate a milk route; don't 

 take into account the satisfaction of maintaining a sanitary, model dairy barn; 

 forget about the better prices you get when you come to sell cows because of 

 their showing off to better advantage in James stalls; omit from your figuring 

 the benefit received by making it easier to get and keep good hired help (for 

 hired help prefer every time to work in a barn equipped the James Way) ; 

 consider only the actual money saved and made by reason of labor saving, 

 feed saving, increased milk yield and better health of your stock. 



If you've figured it carefully, you will know our customers are well within 

 the truth when they say that James Equipment pays for itself the first year 

 or two. 



Now, don't vou see thai whether \wu buv James Equipment or not, you are 

 pa\)mg for it anxihow — paving for it in unnecessar]) cost of caring for the cows 

 in the ham, in wasted feed, extra help, loss of time, ruined udders, and hv other 

 losses and wastes that would be prevented bij James Equipment? 



So long as you are paying out this money anyhow, why not have James 

 Equipment to show for it? 



Why not take this money that is being expended without getting anything 

 permanent in return for it, and change it into an investment that will pay back 

 a big profit every year? 



Can you afford not to modernize your barn the James Way? 



