'^57^ JAr?aGS Ti^JAV '63 



You might as well cut down on your feed as to fail to provide your cows with all 

 the water they want exactly when they want it — not hours after they want it — not the 

 next morning, but exactly when digestion demands it. A cow to produce the best results 

 never should be allowed to get thirsty. The water should be before her where she can 

 drink whenever she wants it, as much or as little as she wants, day or night. 



The cow that is turned out to drink in the trough in the yard once or twice a day, 

 IS thirsty most of the time, which means that her digestion is demanding water to digest 

 food — to make milk — a little water at a time, an exact amount of water for every pound 

 of food that enters her stomach. Not having the water when she needs it, she makes less 

 milk. 



The reason she drinks so heartily at the trough, when she does, is because she has been 

 thirsty so long — but the water she drinks then is of no use in digesting the food taken 

 into her stomach during the thirsty spell. Her digestion has done the best it could without 

 water and the milk-making elements which have been wasted for lack of water is pure 

 loss — a loss of one to two pounds per cow, or more, per day. 



And the thirsty cow turned out to water — how often we see her shivering through a 

 cold unsatisfying drink of icy tank water, either drinking too little because the water is 

 icy cold, or because of the great thirst drinking so much ice water that she must use 

 expensive feed to warm herself again. Turning feed into heat which, under proper con- 

 ditions, would have gone to the making of milk. 



James Drinking Cups Will Stop the Winter Slump 

 in Your Milk Yield 



To correct methods of feeding and breeding, James drinking cups hitch up the 

 correct method of watering. By establishing nature's normal balance between the feed 

 consumed and the water drunk, James drinking cups insure a healthful, vigorous func- 

 tioning of the cow's milk-making organism — and bigger milk yields follow as a matter of 

 course. 



Cold weather thirst — the great thief of the winter milk pail — vanishes completely 

 when James drinking cups are installed. 



When your herd is watered the James Way, each of your cows can drink whenever 

 she likes, as much as she likes, at the temperature of water that is most satisfactory, at 

 any minute of the day or night. 



Instead of being herded out twice a day to shiver through an unsatisfying drink of 

 ice water, your cows drink to their hearts' content right in the warm security and con- 

 tentment of their stalls any time that their thirst prompts them to do so. 



There is no more going thirsty three quarters of the time — no more herding the cows 

 out to drink and herding them in again — no more frozen tanks to chop open — no more 

 tank heater annoyances or fuel expense — no more spreading of disease among the herd 

 through the unsanitary method of all cows nosing the same water — no more twice-a-day 

 periods of cold and excitement to disturb your herd and interfere with their milk production 

 — and no more of that day-after-day, body-freezing, wind-biting winter chore to worry 

 about in watering your herd. 



James drinking cups put an end to all this, once and for good. 



