Introducing the Men Behind 

 the James Way 



HIS catalog tells the story of the profit-making James Way 

 of carmg for dairy cattle m the barn — points out how sani- 

 tary conditions may be maintained — how feed may be saved 

 — how losses through wasteful methods of doing the barn- 

 work may be stopped. 



Some of the statements may seem to the uninformed almost 

 too good to be true; and that you may know something of the men who 

 make these statements and who stand back of the James "Golden Rule" 

 guarantee we ask you to read the brief history of these men which follows, 

 and of the concern whose affairs they direct. 



Read, too, the statements of Fort Atkinson banks, the letters from satisfied 

 customers in various sections of the book, and glance over the partial list of 

 well-known men who have honored us with their business. 



Then study the pictures which appear on pages 6, 8 and 9 showing the 

 remarkable growth of the business. 



Having done this, you will not doubt us when we say that we are in this 

 business with a sincere desire to aid in the upbuilding of the dairy industry 

 of the country and to help the average dairy farmer improve conditions in 

 his barn and secure greater money rewards for his labor. 



The Men 



The President of the company is Charles Perry Goodrich, well known 

 to dairymen throughout the United States as having devoted a long life to 

 the dairy business and to the improvement of dairy conditions. 



His work as an instructor and lecturer in farmers' institutes in many states, 

 and as a writer on dairy subjects, has made his name familiar to those inter- 

 ested in dairying. He is one of the few men in America who has received 

 a testimonial from the University of Wisconsin on account of "Services ren- 

 dered to agriculture and related branches." 



As indicated in the testimonial, Mr. Goodrich's services were along dairy 

 lines; and as the president of the James Mfg. Co., he is still in the work of 

 bettering conditions in that great industry. 



Mr. Goodrich is also Vice-President of the Northwestern Mfg. Co., 

 known everywhere for their high standing in the manufacture of superior 

 buggies and carriages. 



Mr. H. H. Curtis, our Vice-President, is engaged in large business enter- 

 prises and is also in the dairy business in a practical way, operating a dairy 

 farm near Ft. Atkinson and dealing in registered and graded dairy cattle. 



