Propagation 89 



efScient advertising mediums. Some growers have 

 found that large and more attractive advertisements in 

 a few leading daily papers having a wide circulation 

 are highly profitable. Small and less expensive adver- 

 tisements should be run during the late winter and 

 early spring months, announcing the- varieties offered 

 and the prices booked for delivery at a specified time. 

 For a few weeks before the rush season opens, it will 

 be profitable to run a good advertisement in every daily 

 or weekly paper published in the immediate vicinity. 

 At this time more than at any other, tiie advertising 

 campaign should be pushed. 



