CHAPTER XI 



PREPARATION FOR MARKET 



The subject of marketing is one of great magnitude 

 and from a purely theoretical viewpoint is a difficult 

 one to study with accuracy, because of the many new 

 influences which continually arise to change modes of 

 handling and disposal of the crop. Our present day 

 civilization, in all of its industrial and commercial 

 activities, is in a state of rapid progress and the farmer 

 who keeps abreast of times in his marketing methods 

 must avail himself of every opportunuity to become 

 familiar with the demands of his trade and hasten to 

 humor the desires of those who buy his wares. People 

 do not mind paying for what they want. The one 

 great principle of all successful selling, which never 

 changes, is to create a desire for the commodity to be 

 sold. 



MAEKET EEQUrEEMEOSTTS 



The first step to take in any marketing program is to 

 become thoroughly familiar with the requirements 

 expected of a particular comniodity on the market on 

 which it is to be sold. If the southern markets prefer 

 and pay better prices for a sweet juicy potato of the 

 " yam " kind, good business principles would not justify 

 the shipment of the dry mealy variety into these sec- 

 tions. On the other hand, it would be poor judgment to 



2n7 



