346 The Sweet Potato 



requiring years of faithful and patient cultivation. 

 The growers of the South are now making united efforts 

 to gain for their more juicy " yam " varieties prestige 

 in the northern and western markets over the dry- 

 fleshed Nansemond kinds, which at the present rank 

 first in oommercial demand. In shipping to foreign 

 markefe, considerable skill is necessary in making ar- 

 rangements for the loading and handling of cars, and if 

 sold personally by the shipper on the city markets, the 

 necessary trackage and warehouse space must be pro- 

 vided when large shipments are involved. When ex- 

 tensive shipments are being made, the services of a 

 specialist who has made a study of these conditions may 

 be necessary. Growers are often unfair in their ex- 

 pectations of the home markets. They frequently ask 

 the grocer as much for" their potatoes as they would 

 expect directly from the consumer. If there is any sur- 

 plus to be shipped, it usually consists of the best and 

 the net returns are often less than received on the home 

 market for goods of inferior quality. Home markets 

 everywhere are, generally speaking, capable of being de- 

 veloped materially above their present status. 



Advertising. 



Although having no effect on seasonal distribution, 

 advertising does have, and with sweet potatoes will con- 

 tinue to have an ever-increasing influence on territorial 

 distribution. There i6 a large field of consumption yet 

 to be opened up in new territories where the best quality 

 of sweet potatoes is now unknown. This will only 

 be accomplished by advertising in one way or another. 

 " Sunkist " oranges have been made famous by advertis- 

 ing, as well as scores of other articles too numerous .to 



