Commercial Disposal of the Sweet Potato 347' 



mention. Advertising is sure to play a very prominent 

 part in the future development of our sweet potato 

 marketing system. 



An attractive trade label is one of the most efficient 

 and convenient advertising mediums at hand with the 

 sweet potato grower. These can be printed on paper 

 and pasted on the market container, or they may be 

 stenciled or printed directly on the container itself. 

 Many growers have found small printed circulars, which 

 were placed in each package, to be highly profitable. 

 These usually tell what variety is represented, how, 

 where, and by whom the potatoes were grown, and they 

 may contain some new or desirable cooking recipes.. 

 Advertising is sometimes inserted in the standard fruit 

 and vegetable journals or papers. 



SElLIIirG AGEiWCIES 



Sweet potatoes may be sold on local markets as already 

 discussed ; through the medium of a commission house ; 

 cooperative marketing association ; or by direct personal 

 sale to individuals or firms in distant markets. 



Commission house. 



Doubtless the oldest and best known method of 

 selling sweet potatoes in the United States is 

 through the medium of the commission-man. Long 

 before cooperative marketing was given any serious 

 thought by southern farmers, the commission-man 

 was at hand to. sell their produce for a specified 

 toll out of the gross receipts. Many of the larger 

 commission firms havff sent out itraveling agents who 

 made it their business to locatef centers of produc- 

 tion and endeavor to get growers to ship to their 



