253 The Sweet Potato 



of which has been practical and some more or less imag- 

 inary. Cooperation through the Eastern Shore of yir- 

 ginia Produce Exchange has made New Jersey, Dela- 

 ware and Virginia famous for their superior Nanse- 

 mond, or Jersey Sweets. Cooperation, through the 

 efforts of the Georgia Sweet Potato Growers Associa- 

 tion, has made Tennessee ISTancy Halls known and de- 

 manded throughout this country. The good work of 

 similar organizations could be cited in other states. 

 The method of forming a cooperative shipping associa- 

 tion will depend entirely on local conditions, ability of 

 the leaders, and the amount of sweet potatoes to be 

 marketed. A good leader with experience and well 

 formed plans who possesses the personality and execu- 

 tive ability to carry them out is an essential constituent 

 of the association that succeeds. Cooperative shipping 

 associations are non-profit-sharing in character, and usu- 

 ally meet their current operating expenses by levying a 

 certain tax on each package or bushel of potatoes sold. 



SEI-LIITG METHODS 



The individual method of keeping in touch with mar- 

 kets and selling through commission firms, just now 

 discussed, treats in general the methods used by any 

 selling agency. Exchanges or large cooperative ship- 

 ping associations may do sufficient business to justify 

 them in keeping a salaried salesman in the big markets 

 during the shipping season. This is supposed to be de- 

 sirable in some instances, because regular salaried 

 agents of the association call on the trade from time to 

 time and solicit their bixsiness for the particular kind 

 of brand of potatoes which the organization has for 

 sale and is trying to establish on the market. The ad- 



