HOW EGGS ARE MARKETED 
ness enterprise can be. The chances of success for a man 
new to the trade will be better, however, if he can find a niche 
in the business where he may crowd in and establish himself 
before the old firms realize what is up. The proposition of 
buying high grade eggs from producers and selling direct to 
consumers is a proposition of this kind. 
The little game of existence is chiefly one of apeing our 
betters and strutting before the lesser members of the flock. 
The large cities are full of people in search of some way 
to display their superior wealth, taste and exclusiveness. If 
an ingenious dealer takes a dozen eggs from common candled 
stock, places them in a blue lined box and labels them 
“Bxquisite Ovarian Deposital,”’ he can sell quite a few of them 
at a long price, but the game has its limits. Now, let this 
man secure a truly high grade article from reliable producers, 
teach his customers the points that actually distinguish his 
eggs from common stock, and he can get not only the sucker 
trade above referred to but a more satisfactory and perma- 
nent trade from that class of people who are willing to pay for 
genuine superiority but whose ears have not quite grown 
through their hats. 
An express messenger running out of St. Louis became 
interested in the egg trade. He arranged with a few country 
friends to ship him their eggs. These he candled in his house 
cellar and began selling them to a limited trade in the wealthy 
section of the city. At first he delivered the eggs himself. 
This was in the World’s Fair year of 1904. In 1908 he did a 
$100,000 worth of business and his type of business shows a 
much better percentage of profit than that of the ordinary 
type of dealer. 
In Chicago, one of the large dairy companies established 
an egg department and placed a young man in charge of it. 
The eggs in this case are not bought of farmers but are 
secured from country produce buyers whom the Chicago com- 
pany have encouraged to educate their farmers to bring in 
a high grade of goods. These people buy their eggs in Ten- 
nessee in the winter and in Minnesota in the summer, thus 
getting the best eggs the year round. They sell by wagon on 
regular routes. The business is growing nicely and pays good 
profits. 
Other similar concerns are operating in Chicago and other 
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