HOW EGGS ARE MARKETED 
eggs should always be stored and marketed under sanitary 
conditions. The subject of handling food in a cleanly manner 
is given entirely too little attention.” 
The reprint upon the succeeding pages will give some idea 
of the advertising literature used in selling high grade eggs. 
This is a copy of a hand-bill inserted in the egg boxes of a 
prominent Chicago dealer: 
MOORE’S BREAKFAST EGGS 
are guaranteed to be perfect in quality when you receive them 
and to remain so until all eaten up. If for any reason they 
are not satisfactory return the Eggs to your dealer and get 
your money back. (Signature.) 
WE URGE YOU 
to assist us in our endeavor to furnish you at all times with 
the finest Eggs by being careful to 
KEEP THEM DRY 
A damp “filler” will in 24 hours make the finest fresh Eggs 
taste like old Cold Storage Eggs. 
The flavor of an Egg cannot be detected even by the power- 
ful electric lights used to inspect every Egg in this package, 
so it might-be possible for a “strong” Hgg to get by our in- 
spectors, but in the past the cause of nearly every complaint 
has been traced to the consumer’s ice box or pantry window 
sill. 
REMEMBER 
Eggs are 25c-40c per doz. retail only when fine Eggs are 
scarce. Ordinarily we can get a sufficient supply from the 
farmers bringing milk daily to the creameries where we make 
Delicia Pure Cream Butter, but in times of scarcity we often 
have to go as far as Oklahoma, Arkansas or Tennessee to find 
the best Eggs. These are not equal to our creamery Eggs but 
are the freshest and best to be had and are vastly superior to 
the old Cold Storage Eggs that flood the market at such times. 
Be Sure This Seal is Unbroken When You Get the Eggs 
W. S. MOORE & CO,, 
Chicago Office—131 South Water Street. 
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