LUTHER BURBANK 



are not necessarily the most desirable for fc 

 purposes. 



Consumers Must Be Educated 



Yet the fault does not lie exclusively with 

 dealers. When a new fruit is first introduced 

 is difficult for the people to become adapted 

 accustomed to it, if it possesses new and strai 

 peculiarities and qualities that are not understc 

 or appreciated. v 



I have found that it is just as difficult to adi 

 the people to a new fruit as it is to adapt a n 

 fruit to the people. 



New varieties that at first are condemned, n 

 be accepted later as standards, and become pr 

 tically the only ones grown. The same law see 

 to hold true with fruits as with new ideas a 

 new inventions in general; often these are at f 

 condemned, but if possessing genuine merit tl 

 are finally recognized and appreciated. 



I have met this experience in the introduct 

 of nearly all the new fruits that I have produc 



It was ten years after the Biu-bank plum ^ 

 introduced before people generally discove: 

 that it was a valuable fruit. Now it is plan 

 more widely than any plum on the globe, j 

 thrives in almost all regions where plums can 

 grown. 



The excellent properties of the Wickson ph 



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