ox A TOWN LOT. 35 



How I Commenced Advertising 



I now commenced advertising in two poultry journals by using 

 classified ads. At first I was somewhat disgusted with the results. 

 I was getting more letters from people who wanted to sell me more 

 advertising or something else other than inquiries from prospective 

 buyers. Ha, ha! It was not long, however, before inquiries for stock 

 and eggs were numerous. I got up my first circular, which was a 

 little 6x9-inch pamphlet, illustrating it with some cuts of Anconas. 

 It gave a short description of the breed and listed my pens and priced 

 my hatching eggs and stock. I started with two pens — No. 1 at five 

 dollars per setting and No. 2 at two dollars per setting of fifteen eggs. 

 I mailed my circular in answer to every inquiry, and did not fail to 

 write a short letter in answer to each inquiry, which read as follows: 

 "Complying with your request, I am pleased to enclose herewith my 

 circular, which will give you information regarding these great 

 layers." To send a short personal letter with these circulars in a 

 sealed envelope with a two-cent stamp will be found to pay. 



IVly First Order for Hatching Eggs 



I soon received my first order for hatching eggs. The next thing 

 I was up against was to know the best way to pack them. After 

 investigating the matter I was informed that the basket was con- 

 sidered good. I secured a supply of baskets and after wrapping the 

 eggs carefully in paper I packed them in a basket with excelsior 

 and sewed a cloth over the top. I give you my later experience in 

 packing and shippings of eggs on a following page. 



Chicl<ens Laying All Fall and Winter 



I mated up my first pens about February 1st. My chickens had 

 been laying all Fall and Winter, so the eggs were in splendid 

 condition to incubate early. I set my incubator about February 15th 

 and had my first chicks hatched from eggs from my own breeding 

 pens early in March. I commenced shipping hatching eggs the latter 

 part of February, At the end of my first fiscal year, which ended 

 August 1, 1907, I found I had sold hatching eggs to the amount of 

 seventy-one dollars. I sold a few cockerels to the meat market and 

 two for breeders. Adding these amounts to what I got for eggs which 

 I sold to the market, I found that my first year's revenue was about 

 one hundred and sixty dollars, besides having a fine lot of little 

 chicks and a breeding pen from the previous season. I had thirty- 

 one hens and was surprised to learn they had earned a little over five 

 dollars each. 



