36 $4223.00 IX ONE YEAR 



Increasing Advertising Increases Business 



At first point the poultry business looked good to me, so I 

 decided to do more advertising the next year. By this time I had 

 stock to sell in the Fall and hatching eggs in the Spring, besides lots 

 of eggs for the market after supplying an abundance for our domestic 

 use. With the increased advertising came the increased amount of 

 business. I commenced my advertising in September. Inquiries com- 

 menced to come shortly after, and it was not long before I was 

 getting orders for stock, and as the season advanced the orders 

 became more numerous. It wasn't long before I had sold all the 

 surplus stock. I continued my advertising through the Winter and 

 Spring for the hatching season. After my stock was sold I com- 

 menced returning money, and have been doing this very thing every 

 year since, because the demand was greater than the supply. I pre- 

 dict that this will be the case for years to come — in fact, it looks to 

 me as though the demand will grow every year as the people become 

 familiar with the virtues of these great egg machines. Soon after my 

 stock was gone inquiries for hatching eggs began to arrive. They 

 Increased as the season advanced. Before the season was half over 

 I had all the orders for hatching eggs I could All. I had reserved 

 enough of my best birds to mate up four pens, and could have sold 

 all the eggs from three times as many pens, had I had them. I hatched 

 more chicks the following Spring, as I wanted to get ready for a 

 greater demand the following year. 



Good Results at End of Second Year 



At the end of the second year I had more breeding pens than 

 ever, and many more chicks. I found that my sales had reached a 

 grand total of $542.96. I naturally began to think the chicken busi- 

 ness was all right. Before leaving Cleveland I had heard of several 

 men who had failed. I could see that their failure was due to 

 mismanagement or by wanting to get rich too quickly and starting in 

 too heavily. I could see that it was no fault of the chickens. They 

 were proving that if they Tere given a chance they would pay 

 handsome dividends on the investment and for the time spent with 

 them. 



