Did you ever go into a store and find a very pleasant proprietor with 

 a, smile that never comes off, and then go across the street and find 

 Ws competitor sober and grouchy? You are not surprised to find 

 the first merchant selling five dollars' worth of goods to the other 

 man's one. This shows what a pleasant manner will do. Since you 

 cannot furnish the pleasant smile personally, do the next best you 

 jan and write one in your letter. 



