The Grower and the Consumer. 461 
ance, but had changed to a slightly darker brown 
color. The flesh was sound and firm, and still re- 
tained nearly its normal flavor. The grapes re- 
mainded under the treatment until February 10, 
when they were removed. At this date, nearly all 
of the grapes were firm and plump, a few having 
become somewhat shriveled. They had a_ peculiar 
alcoholic taste, having entirely lost their normal 
flavor. The flesh was very firm, and of a_ light 
brown color. The above was, of course, a severe 
test of the process for keeping fruit fresh, and 
could not be considered a success. It is possible 
that by placing the fruit in a cool apartment it 
could be preserved for a considerable length of time 
without any great expense.” 
SHIPPING, AND REACHING THE CONSUMER. 
The grower and the consumer.—The means to be 
employed in reaching the consumer are such per- 
sonal matters that little specific advice can be given 
upon the subject; and the suggestions which are 
here made are not meant to apply to the buyers 
of fruit, nor to those growers who sell their fruit 
to itinerant buyers. It should first be said that the 
fruit itself is the best business card which the 
grower can have, in the long run. Fruit which is 
well grown and well packed is already virtually sold. 
If the consumer is convinced of the honesty and 
good faith of the grower and the packer, then his 
suspicions are allayed, and he is willing to purchase 
