462 The Principles of Fruit-growing. 
freely, and at a fair price. If the grower’s name 
is upon the package, it becomes a guaranty of the 
quality of the fruit, and the consumer buys confi- 
dently. If, in addition to this, there is some neat 
and unique label attached to the package, the con- 
sumer will be convinced that his grower is not 
only willing to be responsible for the quality of the 
fruit, but that he is also a man of business in- 
stincts. It has recently been remarked that the 
Canadian apples which are shipped into the Ameri- 
can markets bring a better price than the domestic 
products, and very largely for the reason that the 
law demands that the fruit should be marked 
“Canadian grown,” and the grower ordinarily places 
his name upon the parcel. The buyer in such cage 
knows who is to be held responsible for the prod- 
uct in case it does not eome up to his expecta- 
tions. The time is certainly coming when an _ in- 
ferior grade of fruit cannot be put upon the market 
with profit. Competition is gradually inereasing, 
and it is only the better grades which can pay for 
the expense of shipping and packages and _ selling, 
and leave a margin of profit to the grower. 
The gist of the successful distribution and _ sell- 
ing of fruit lies in searching out the best markets, 
and then in finding ont what the consumer wants. 
This can be done only by giving as much atten- 
tion to the market end of the business as to the 
distinctly agricultural end of it. The grower who 
expects to handle his own fruit directly should 
visit the markets, and should take particular pains 
