24 PROFITABLE POULTRY PRODUCTION 



The following sample advertisements are char- 

 acteristic. They are taken from a farm paper and 

 will serve as samples of good and bad advertising: 



" Eggs that hatch big, strong chicks from my prize-winning 

 Barred Rocks. $1.50." 



" Single Comb White Leghorns, 23 years, 5-pound hens, 

 [large eggs. Best for everybody. Only kind kept. Eggs, $1 

 for 13. Electrics pass farm. Write, telephone." 



" Reds, Rocks, Wyandottes, Leghorns, eggs $1 a sitting." 

 " For sale. Little chicks, P. Rocks, R. I. Reds and Leg- 

 horns." 



In each of the first two there are directness and 

 definiteness which attracts the buyer at once, and 

 in the latter of these two the advertiser shows that 

 he is a progressive man living in a thriving com- 

 munity, for he can be reached by phone and by 

 trolley. Moreover, he must have good stock, for he 

 has specialized for 23 years, now keeps no other 

 variety of fowl and has brought up the weight of 

 his hens to 5 pounds and increased the size of the 

 eggs. In the second two the faults are very ap- 

 parent. The prospective purchaser cannot tell 

 whether the man who has " Reds " has Buckeye 

 Red or Rhode Island Red fowls, nor what variety 

 of " Rocks," etc., he has. The same is true of the 

 second, where no price is mentioned. If you, 

 reader, were looking over such advertisements 

 which would you choose? 



DAY OLD CHICKS 



During the past few years the shipment of day 

 old chicks has grown greatly in popularity. MucK 

 that has already been said concerning the sale of 

 eggs for hatching applies to this branch of poultry 

 raising — all that relates to quality of stock, adver- 

 tising, etc. Next in importance to good stock ia 

 ability to secure large hatches of strong chicks 



