.208. PROFITABLE POULTRY PRODUCTION 



The matter of drivers of delivery wagons should 

 receive careful attention. Mr. Ellis did not take a 

 driver similar to the average grocery delivery boy, 

 but has a uniformed man, or young fellow, equal 

 in intelligence and manner to the best deliveries in 

 the city. It pays. He pays a salary and a com- 

 mission on all eggs delivered. This nets the de- 



liveryman between $i8 and 

 $25 a week. It pays in 

 the end. A discourteous, 

 untidy deliveryman will 

 spoil a good many dollars' 

 worth of advertising in 

 EGG-TURNING TRAY one day. The men who 

 Cloth on rollers passes make the maximum pay 



over bottom of tray. Egga j •■ t cpr-nri'no- p -fpw 

 turn when cloth moves. 00 It Dy Securing 3. tCW 



new customers each week, 

 and the commission paid them on these is much 

 less than cost of securing a customer by publicity. 

 The business done is strictly cash. His prices 

 run from 40 to 60 cents, averaging 47.8 cents to the 

 consumer. He finds that boxing and delivering, 

 1 , which includes other labor, such as bookkeeping 

 and necessary correspondence, cost 5 cents a 

 dozen. He is spending regularly 5 cents a dozen 

 on advertising, which in greater New York is a 

 ;very expensive thing. For instance, street car ad- 

 ,vertising costs $5 a day for 400 cars, or $150 a 

 month, and 400 cars barely represent the number 

 running into one depot. In the advertising ex- 

 pense is included the cost of canvassing the pros- 

 pective customers ivho answer advertisements. The 

 proprietor himself attended to this until the busi- 

 ness grew beyond him, when he made a careful 

 selection of a representative. 



