THE GROWERS' SELLING AGENCY 123 



are not controlled by the agent as in the case of a com- 

 mission merchant. In short, associations cannot change 

 selling agents, but they have complete authority over the 

 selling organization because they in fact own their selling 

 agency. Hence, a district exchange manager has as great 

 an incentive for efficient service as has the manager of 

 a manufacturing corporation. The general policy is deter- 

 mined by himself and his board of directors, then both his 

 position and reputation in the citrus world are made to 

 depend on successful execution of this policy. 



As in the agreement between growers and their associa- 

 tion, the associations agree to ship all their fruit through 

 the district exchange of which they are members or else 

 pay damages on each box not so shipped. The provision 

 is necessary for much the same reasons. After an exchange 

 perfects its organization to handle a certain quantity of 

 fruit and maps out a campaign for distributing that quan- 

 tity in time and place, it would patently be unfair both to 

 the district exchange and to the other associations if one 

 or two disgruntled associations should decide arbitrarily 

 to withdraw. Unsatisfactory or even disastrous prices are 

 an inevitable phenomenon in parts of each fruit season. 

 The district exchange is in no way to blame for them, . and 

 at such times timorous or selfish associations must be re- 

 minded, by means of the crop agreement, of the damage 

 caused by their failure to deliver fruit. Though some asso- 

 ciations reserve a measure of control over sales effected 

 through the district exchange, no association is at liberty 

 to ship through other channels than the district exchange 

 unless it obtains the sanction of the district exchange. 



An important proviso in connection with the damage 

 stipulation for not shipping through the district exchange 

 is contained in the clause, "which through any fault of 

 their own, they fail to deliver to"^ the district exchange. 



