224 



INDEX 



Marketing and individualism, 7 

 Marketing machinery, 171-88 

 Marketing, many plans not feasi- 

 ble, 3 

 Marketing policy, 97-99, 180 

 Marketing policy, relation to esti- 

 mates, 83-84 

 Marketing system, resume, 183-85 

 Mechanical injuries, 155-56 

 Meeting, annual, description of, 



74-78 

 Meetings, 63, 74, 140-45 

 Members, control over marketing, 



127 

 Members, power over picking, 92- 



94 

 Membership, 61-62 

 Membership fee, 62 

 Membership, forfeiture of, 64-65 

 Membership requirements, 64 

 Membership, transfer of, 62, 71-72 

 Methods of selling, cost, 120-21 

 Mexicans, 35 



Monopolistic practices, 208-09 

 More, L. B., 4 

 Municipal market, 3 

 Mutual insurance, 195-96 

 Mutual Orange Distributors, 199 



N 

 Navel orange, first planting, 18 

 Navel orange, superiority, 18 

 Navel, Washington, 17 

 Necessity for cooperation, 215-16 

 New markets, 165-66 

 New members, 88-89 

 Non-bearing acreage, 161-62 

 Non-cooperative sales, 208 

 Non-exchange cooperation, 208 

 Non-members, treatment of, 214- 



15 

 Non-profit basis of cooperation, 13 

 Non-profit organization, 59-60 / 

 Non-shipping-members, 100 .' 



O v 



Officers, 144 ^ 



"One man vote," 12-13, 68-69 

 Opposition to exchange, 214-15 

 Orange Growers Protection Un- 

 ion, 41, 46 

 Oranges, acreage, 19-20 

 Oranges, cost of production, 37-39 

 Oranges, freight rates, 148-49, 200 



Oranges, introduction into Cali- 

 fornia, 16 

 Oranges, picking, 33-36 

 Oranges, ratio to lemons, 19-20 

 Oranges, shipments, 42 

 Oranges, varieties, 17 

 Orange trust, 59 

 Orchard supplies, 191-92 

 Organization and progress, 202-03 

 Original trees, 18 

 Output, 41-42 



Overhead expenses of retailers, 5 

 Oversupply, 197-98 



Pachappa Orange Growers Asso- 

 ciation, 47-48 



Package, 135, 154-55. 160-61 



Packing, 36-37 



Packing and marketing, 127-28 



Packing association, 59-113 



Packing costs, 147-48 



Packing house, cost, 69-70 



Packing materials, 191-92 



Packing profits, 148 



Palestine, citrus crop, 18-19 



Patronage dividends, 193 



Payment, 66, 139 



Payne Aldrich Act, 201 



Peaches, price of, 6 



Penalties, 90-91 



Performance card, 33 



Perishables, second quality, 5 



Permanency of cooperation, 215- 

 16 



Phalanxes, i 



Picking, 33-36, 155-56 



Picking, control over, 80,92-99 



Picking crew, 35 



"Picking to size," 35 



Place distribution, 10 



PQinglOi_I5j_22 . — -^ 



'^Pooling, 12, 124 \ 



Pooling, typical case of, 109-11 \ 

 Pools, 66, 101-104, 184 \ 



Pools, an insurance measure, 101- 

 02 



,^ Pools, flexibility, 103 



^■-PnnU, prpjanirarinnnf, TQ^^f^ 



"Postage stam^'~SeI^t rater203 

 Powell, G. H., II, 36, 60, 156-58, 



171, 208, 215 

 Pre-cooling, 149-50 

 Pre-cooling case, 205-06 

 Pre-icing, 149-S0 



