INDEX 



225 



Prevailing winds, 21 



Price and cost of production, 170 



Price determination, 182-83 



Prices, 138 



Prices, fluctuation, 43, 210 



Prices, reflected in land values, 2 



Price reporting, 212-13 



Principles of cooperation, 11-14 



Proceeds, (fj, 119 



'Proceeds, apportionment of, 12, 



65-66, 185 

 Producers, organization of, 92-113 

 Profits of retailers, 5 

 Progressiveness, 142 

 Propogating gardens, 17 

 Prorating, 12, 65-66 

 Proxies, 63 

 'Pruning. 31 



Publicity, 86-87, 141-42, 214 

 Purchasing power and health, 3 

 Purposes of incorporation, 61 

 Purposes of organization, 134-40 



Quorum, 63 



Q 



R 



Railroad rates, 148 



Rainfall in California, 27 



Recall, 63, 68 



Recall of judicial decisions, 66, 68, 



"Red Ball," 164-65 

 "Red ink," 46-47 

 Red spiders, 31 

 Referendum, 68 

 Refrigeration, 39, 45, 200, 205 

 Refrigeration costs, 149 

 Refund, 192 



Refusal to cooperate, 209-10 

 Regularization, 148 

 Rejected fruit, 86 

 Rejection of fruit, 64-65 

 Reports, 75-77, 174-77, 184 

 Reserved rights, 137 

 Responsibility for grade, 52-54 

 Results of cooperation, 147-68 

 Retailer, high profits and small 



sales, 5 

 Retail prices, 169-70 

 Retailers, 3. .165-67 

 Returns, basis of, 67-68 

 Risk, 44, 54-55 



Riverside, 18 

 Roosevelt, Theodore, 18 

 Routing, 174 

 Rowntree, B. S., 4 



Salaries, 64. 80, 135, 137, 172-73 



Sale of membership, 62 



Sales, 66, 71-72, 139 



Sales managers, 176 



Sales practices, 119 



San DiegOj zi 



San Joaquin, 21 



Santa Barbara, 21 



Saunders, William, 17-18 



Saving:s of cooperation, 147-51 



Scale insects, 29 



Scarcity profits, 211-12 



Scientific agriculture, 2 



Scientific marketing, 181 



Season, lengthening of, 167-68 



Seedling varieties, 15-17 



Self interest, 8, 14 



Selfishness, 143 



Selling, 39 



Selling agency, 114-30 



Selling arguments, 167 



Selling on commission, 114-30 



Service of non-members, 214 



Services demanded of retailers, 5 



Shamel, A. D., 154 



Shares, 69 



Shipping agreement, 123 



Shipments, 41-42, 148, 176 



Size of citrus industry, 24 



Sizes, 84, 95-96 



Social welfare and distributive 

 system, 6 



Soil, 26 



Southern California Fruit Ex- 

 change, 48, 55-58 



Southern Pacific, 16 



Spain, citrus crop of, 18-19 



Special meetings, 63 



Specialty marketing, 49-50 



Speculation, 9, 43 



Speculation in land, 163 



Speculative shippers, 46-47 



Spraying, 31 



Standard grades, 5 



Standard of living, 4 



Standardization, S2-S4i 100-101, 157 



Standards, 164-65 



Statements, 138 



