ADVERTISING TABLE EGGS. 



The Producers, Who Hitherto Have Left Advertising to the 



Retailers, Are Beginning to Find That 



Publicity Pays. 



By H. A. Nourse. 



Until very recently the only desirable publicity that 

 market eggs received was in the more or less spacious ad- 

 vertising of the retail grocer, who seemed prone to regard 

 all eggs as "fresh" until they were proven otherwise. Now 

 the producer, whether he is a village poultryman or an 

 exclusive egg farmer, is beginning to take the egg adver- 

 tising in his own hands. This is noticeable in the case of 

 those producers who retail their eggs direct to the consumer, 

 or who furnish retail dealers with eggs branded with their 

 name and guarantee. 



The Manner of Advertising. 



It may be supposed that this advertising would be done 

 in the papers circulating in the towns and cities where 

 the producer's product is to be sold; but it seems that only a 

 small part of the advertising is placed in periodicals. The 

 greater part of it is done by means of circulars. The 

 advertiser secures a list of persons whom he considers most 

 likely to become customers and mails them his card or circu- 

 lars, rather than take the chance of their seeing his ad in 

 the crowded columns of the newspaper and rather than pay 

 to have his ad placed before the people of the town as a 

 whole, 95 per cent of whom he is positive would never be 

 induced to pay an extra price for eggs of the better quality. 

 That extra price is what the advertiser is after. 



Points to Bring Out. 



To sell his product at five, ten or more cents a dozen in 

 excess of the price named for so-called fresh eggs by the 



