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EGG MONEY 



Sometimes instead of running a separate advertisement, 

 the producer pays his retailers a certain amount to insert 

 certain copy regarding his eggs in their ads at certain inter- 

 vals. 



Does Advertising Pay? 



Whether or not this pays, and how well it pays, depends 

 upon how well the advertising is done and how well the adver- 

 tiser is prepared to supply the trade he gains with the eggs 

 he advertises. 



In almost any large town or city, there are people who 

 appreciate and can afford to pay for eggs that are above the 

 average in quality, and, as a rule, it is only necessary to get 

 in touch with these people and prove to them that you have 

 that which they are willing to pay for, to work up a consider- 

 able trade. If one sells only a limited number of dozens 

 each week an increase of ten cents per dozen will pay for 

 quite a little advertising, and a customer once gained and 

 properly treated, is usually kept. 



