MARKETING DAIRY BUTTER. 151 



and probably be pleased with, it, when if you 

 bad made an abrupt change they would not have 

 liked it. I recently had the pleasure of examin- 

 ing some butter made near one of our large 

 cities. This butter was selling for seventy cents 

 per pound. This caused me to examine it very 

 carefully. The butter was very fine. It had a pe^ 

 culiar flavor, different from any flavor I had 

 ever discovered in butter before. I was told 

 that this peculiar flavor was virtually a trade- 

 mark ; that the consumer soon learned to like it 

 and preferred it to any other flavor. I mention 

 this in proof of the statement that customers 

 prefer what they have become accustomed to 

 rather than anything different that is equally 

 good. 



Care Pays Well. — Do not be afraid that extra 

 time spent in fitting your butter for market will 

 not pay. Eemember that you are building a 

 reputation that will enable you to secure a better 

 price and cause your butter to sell readily at all 

 times. On a dull and declining market especial- 

 ly will it do you good, as your goods will move 

 in time to escape a large pdrt of the decline. 

 Poor butter always gets caught when the mar- 

 ket declines. This leaves it to go from bad to 

 worse, and it will go at a terrible gait, as we 

 become well aware when the returns come. 



