STARTING IN THE BUSINESS 



brooders. Select a pen of your finest pullets for breeding ex- 

 hibition stock and buy from the same breeder a fine cock to mate 

 with them. Select the next best pullets for your utility matings 

 and if you have the means to spare buy vigorous cocks from the 

 same breeder, if possible, to mate with them. Or, if your cash 

 is running low, use some of your strongest and best cockerels 

 to mate with the pullets. 



A. 17. Single Comb White Leghorns. 



A. 18. I consider them the handsomest and most gi'ace- 

 ful fowl. There is a great and growing demand for them, their 

 popularity arising largely from their known ability as layers 

 and the handsome, large white egg bringing a good premium 

 above regular prices in the best markets. They are hardy, 

 vigorous and do well both confined and on free range. They 



AN ARTISTIC LOCATION FOR DUCKS 



are a good table fowl when well fattened, the flesh being fine 

 grained, sweet and juicy. They are in great demand for exhibi- 

 tion purposes at good prices, being one of the largest and most 

 popular classes in most shows. 



A. 21. Single-Comb White Leghorns only. 



A. 22. For reasons already stated in No. 18. Also the 

 surplus cockerels at 12 to 16 ounces each alive make delicious 

 squab broilers and sell at high prices. They are great foragers 

 and particularly adapted to free range. 



NEVER GET DISCOURAGED 



THE POULTRY BUSINESS WILL PAY A GOOD 

 PROFIT- MUCH DEPENDS ON DETAIL WORK 



KNAPP BROS., Fabius, N. Y. 



SINGLE-COMB WHITE LEGHORNS SPECIALISTS 



A. 9. We would buy poultry for main dependence from 

 the best breeders of the variety we wished to start with. 



A. 10. For the reason that one has a much better oppor- 

 tvmity to select and know what his foundation stock is; a few 

 sittings from most reliable breeders would be a safe proposition. 



A. 11. Would advise him to purchase male birds from 

 one of the general purpose varieties to breed with his mongrel 

 females, and one or more pure bred females of same variety, 

 and so work into pure bred stock of the variety he Ukes best. 

 White Wyandottes or White Plymouth Rocks are sure to be 

 right. 



A. 12. Would advise purchasing a grand pen of breeding 

 birds of the desired variety as foundation stock, and add to this 

 stock by purchase and stock raised until a good business is 

 developed. 



A. 13. First, select the variety that has the most ready 

 sale; secure breeding stock that has been bred right so that a 

 large per cent of the progeny will conform to standard require- 

 ments. Study the breed and best methods of breeding. Learn 

 to love the business, let others know in any way you can, that 

 you have the best, the most popular variety, and you are sure 

 to succeed. Attend the leading shows, compare results, never 

 get discouraged. Very much depends on the little detail work. 



A. 14. Select the S. C..,White Leghorns, the greatest egg 

 producing breed; they will pay their way in eggs at the common 

 market price. More money in market eggs than market poultry. 

 This variety helps the profit side, while you are working up the 

 fancy business. Pay a well known reliable breeder a good price, 

 all he asks, for your foundation stock, and you are well started 

 in the right direction. Attend the poultry shows; it will well 

 pay. Study the breeding problem thoroughly. 



A. 15. Engage a competent man of experience to take 

 charge of and build up the plant, a man who has had sufficient 

 training, possesses good sound judgment and is a hustler. See 

 that buildings are ready in the fall. Select the best one or two 

 varieties. Secure the best to be had in yearhng hens and early 

 cockerels to mate with them in sufficient numbers to well stock 

 your buildings, and your man is sure to make a success from the 

 first start off. 



A. 16. First, acquaint yourself with your business thor- 

 oughly by attending some Agricultural College having a poultry 

 department with a thoroughly good man at the head of it. 

 Prof. Jas. E. Rice, of Cornell University, Ithaca>, N. Y., is just 

 such a, man. Take the time to learn the business. Prepare 

 yourself further by spending a few months with some good 

 poultryman on the farm, taking up the details and practical work 

 along the lines you wish to follow. Your buildings should be 

 ready to receive your breeding stock in the fall. Now, select 

 the best of breeding stock and have everything in readiness for 

 early spring. 



A. 17. S. C. White Leghorns. 



A. 18. Because we beheve this variety is the best egg 

 producing variety on earth; it matures early; the large sized, 

 pure white eggs are sure to command highest market price; 

 costs less for feed than the larger varieties; etc. We beheve 

 there is the greatest demand for breeding and laying stock and 

 show birds of this variety at good prices. The country is dotted 

 over with money-making poultry plants stocked with Single- 

 Comb White Leghorns exclusively. The great popularity of this 

 breed for the past fifty years is sufficient proof for the beginner 

 that this variety is the one to select without a shadow of a doubt. 

 The old breeders, exhibitors and beginners are the buyers. For 

 proof that the poultry business is not overdone, notice the fact 

 that all poultry products bring higher prices with each succeed- 

 ing year or substantially so. Twenty years ago we sold surplus 

 stock at six cents per pound; this fall same quality of stock 

 brought 15 and 16 cents per pound five weight at wholesale. 

 We beheve that the poultry plant in a large or small way proper- 

 ly managed to combine fancy and the market egg business will 

 pay a much greater profit, — prove a source of greater enjoyment 

 and satisfaction than if run for market poultry. As proof we 

 cite one or two cases in our history along this fine and we could 

 cite hundreds of similar examples. 



Our order books show that a customer sent us an order for 

 two breeding pens S. C. W. Leghorns, four pullets and a cock- 

 erel in each pen. The amount he sent us at that time, sixteen 

 years ago, for these two pens or ten birds, was $108.00. This 

 party is still breeding S. C. White Leghorns and has bought 

 many hundreds of dollars worth more stock for new blood in 



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