PRODUCTION AND CONSUMPTION 9 
an increase greatly in excess of the increase during the same period 
in the consumption of coffee and tea. In 1860, the consumption of 
coffee per capita was 5.79 pounds; in 1916 it was about 11 pounds. 
The consumption of tea in 1860 was about 13% ounces per capita ; in 
1916 it was about 16% ounces. The consumption of cocoa had risen 
during the same period from % of an ounce to about 30% ounces per 
capita. 
Statements in the press and in the reports of the Pure Food Com- 
missioners show that there are on the market at this time many cocoas 
and chocolates which have been treated with adulterants, more or less 
injurious to health, for the purpose of cheapening the cost and giving 
a fictitious appearance of richness and strength. The safest course 
for consumers, therefore, is to buy goods bearing the name and trade- 
mark of a well-known and reputable manufacturer, and to make sure 
by a careful examination that they are getting what they order. 
Walter Baker & Co.’s cocoa and chocolate preparations are abso- 
lutely pure, free from coloring matter, chemical solvents, or adulter- 
ants of any kind, and are therefore in full conformity to the require- 
ments of all National and State Pure Food Laws. 
WALTER BAKER & Co.’s REGISTERED GUARANTEE UNDER 
NATIONAL PuRE Foop Laws Is SERIAL No. 90 
