CONTENTS 



PAGE 



Dedication 3 



A Few Words on Floriculture 7 



Preface 15 



PART I 



THE RETAIL GROWER'S METHODS pages 



Chapter 1. The Retail Grower and His Business 17-36 



The Retail Grower of Today, 17 — Changes from Yester- 

 day, 19— The Outlook for the Future, 21— Starting into 

 Business, 23 — The Wisdom of Branching Out, 29 — A Few 

 Pointers for the Beginner, 30 — The Value of Advertising, 

 31— A Few Words about Success, 34. 



Chapter 2. Indoors and Outdoors All the Year 'Round.37-72 

 Things to be Done and Thought of by the Busy Man 

 During each Month of the Year: January, 38 — Febru- 

 ary, 42— March, 45— April, 48— May, 51— June, 54— 

 July, 56 — August, 57 — September, 59 — October, 64 — No- 

 vember, 67 — December, 69. 



Chapter 3. The Retail Grower and His Equipment.. 73-1 00 



The Retail Grower's Establishment, 73 — The Show 



Ground, 78— The Retail Grower's Benches, 80— The 



Propagating Bench, 82 — Hotbeds, 85 — Coldframes, 87 — 



The Soil, 90 — Composts, 93 — Manures and Fertilizers, 94. 



Chapter 4. Practical Operations in the Growing End 



OF THE Business. . . 101-122 



Greenhouse Heating, 101 — Watering Plants Indoors, 

 102— Ventilating, 104— Shading, 108— Soil Drainage Prin- 

 ciples, 109 — Seed Sowing, 111 — The Art of Potting, 111 

 — Crop Rotation and Its Results, 113 — Fumigating and 

 Spraying, 116 — Notes on Diseases of Plants, 118 — The 

 Winter Protection of Hardy Plants,' 119. 



Chapter 5. Side Line Possibilities for Retail Growers. 123-156 

 Landscape Gardening: Is It Worth Considering? 123 — 

 Drainage Work and Grading, 127 — Laying Out Walks 

 and Drives, 128 — How to Make a New Lawn, 131 — Bor- 

 der and Shrub Planting, 133 — Special Features in the 

 Garden, 137 — Raising Shrubs as a Side Line, 138 — How 

 About Hedges ? 142 — Handling Conifers and Other Trees, 

 145— Raising Fruit Trees and What It Offers, 146— Seed 

 Selhng, 148— Selling Fertilizers, 149— Storing Plants for 

 Your Customers, 150 — The Importance of Cut Flower 

 Arrangements, 152. 



