CONTENTS— Con/mued 



PAGES 



Chapter 6. Important Flower Days of the Year... 157-180 

 Christmas and Its Increasing Importance, 157— Christ- 

 mas Advertising, 159— Preparing for Christmas, 160— Dis- 

 playing the Holiday Stock, 162— DeHvermg Christmas 

 Orders, 163— Keeping a Record Afterward, 163— Made-up 

 Christmas Baskets, 164— Holly and Holly Wreaths, 166— 

 Boxwood's Increasing Importance, 167— Flowering, Ber- 

 ried, and Decorative FoUage Plants, 169— Christmas Bulb 

 Stock, 170— Cut Flowers at Christmas, 171— Easter and Its 

 Activities, 172— Preparations for Easter, 174— Memorial 

 Day, 175— Mother's Day, 177— Other Flower Days, 179. 



Chapter 7. All Kinds of Plant Materials for the 



Retail Grower ■ 181-234 



Annuals, What They Are and Do, 181— For Summer 

 Flowering, 182— For Flowering Under Glass, 183— Aqua- 

 tics, 185— Basket and Window Box Plants,, 188— Bedding 

 Stock, 193— Bulbs, 197— Conifers for the Florist to Grow 

 On, 203— Hardy Ferns, 206— Perennials and Biennials 

 arid How to Use Them, 212— Plants for Rockeries and 

 Rock Gardens, 221— Roses for Outdoor Flowering, 224— 

 ..Trees for Lawn and Street Planting, 226— Miscellaneous 

 Flower and Plant Lists, 233. 



PART II 



A CULTURAL MANUAL FOR RETAIL GROWERS 



Introduction 237-240 



Plants for the Retail Grower and How to Grow Them^ 



PAGE 



AbeHa 240 



Abies 240 



Abutilon 241 



Acacia 241 



Acalypha 243 



Acer 243 



Achillea 243 



Aohyranthes 244 



Aconitmn 245 



Acroclinium 245 



Adiantum 245 



Agathsea 246 



Ageratum. . .■. 247 



Akebia 247 



Aloysia 248 



Alternanthera 248 



Althaea 249 



Alyasum ; 250 



Amaryllis 7~. ... 251 



Ammobium 252 



Ampelopsis 252 



Anchusa 253 



Anemone 253 



Anthericum 253 



PAGE 



Antirrhinum 255 



Aquilegia 257 



Araucaria 257 



Ardisia 258 



Areca 258 



Artemisia 259 



Asparagus 259 



Aspidistra. . . : 263 



Asters 265 



Astilbe..... 269 



Aubretia 270 



Auouba., 270 



Azaleas 272 



Baptisia 274 



Begonias 274 



Bellis 281 



Berberis 281 



Bigmonia 283 



Bocconia 283 



Boltonia 284 



Boronia 284 



Bougainvillea 285 



Bouvardia 286 



PAGE 



Buddleia 287 



Buxus 289 



Caladium 291 



Calceolaria 291 



Calendulas 292 



Callas 294 



Calliopsis 295 



Campanula 296 



Cannas 297 



Carnations 301 



Celastrus 309 



Celosia 310 



Centaurea 311 



Cerastium 313 



Cerasus 314 



Cercis 314 



Cheiranthus 314 



Chorizema 315 



Chrysanthemums 317 



Cibotium 325 



Cinerarias 325 



Clarkia 327 



Clematis 327 



