CHANGES FROM YESTERDAY 21 



It Tised to be that the man with one, two or three greenhouses 

 would grow everything he retailed — and the greenhouses as well as 

 the stock looked the part. He would depend on what he grew him- 

 self, and his customers had to make the best of it. When the first 

 few short-stemmed Marechal Neil Roses, Camellias, or Rouvardias 

 were cut, that was all there was to it until more opened. 



Today in many of the most successful and profitable retail 

 grower establishments what is grown at home constitutes only the 

 smallest part of that which is sold. The owner realizes that he cannot 

 compete with the Rose or Carnation specialist; he cannot grow as 

 fine Crotons or Cyclamens as they do in Philadelphia or elsewhere; 

 he cannot produce on a small scale specimen Cincinnati Regonias, 

 Ericas, palms, orchids and a lot of other items; so he purchases all 

 these ready for the counter. He does as much business around 

 Christmas as, a few years ago, he did all through the year. 



Rut, on the other hand, he figures out that each year it is 

 more essential to have on the benches paying crops of the things 

 he cannot purchase as easily as he can grow them. Rench space is 

 worth more than ever, and there is no room now for Cacti, woody 

 Heliotropes or out of date Regonias kept merely in order to have 

 something on the benches. He is no longer content to be confined 

 within greenhouse walls, but gets outdoors and finds a most 

 profitable field in landscape work, in growing on hardy stock, etc. 

 He has no more dull seasons, for there is something doing every day. 

 And there results an ever higher standard of living for himself and 

 those who work for him, as he keeps on looking for more business, 

 accomplishes more each day, and pays living wages. He doesn't 

 wait for things to come his way, but, with advertising, he goes after 

 them. He is a "live wire" if there ever was one. 



THE OUTLOOK FOR THE FUTURE 



As we look back, it does seem wonderful — all that has been 

 accomplished, and the prosperous times that the florists have known 

 in spite of the World War. To some it even may appear as if 

 we had reached the high water mark, but this is not so. As we go 

 on — and we will go on — more flowers than ever will be needed. 

 They are no longer considered a luxury, but are viewed as a neces- 

 sity; it isn't only the rich who buy them. Everybody does. With 

 each new home is created a new demand. As more homes, even if 

 only of moderate size, are built in the country, a greater and greater 

 demand is created for flowers, trees, shrubs and perennials with 

 which to beautify their grounds. 



The florist didn't begin to prosper until the country at large 

 prospered. He couldn't have done it by himself. You cannot sell 

 flowers where there isn't money for bread, no matter how you 



