FRITZ BAHR'S COMMERCIAL FLORICULTURE 



Fig. I.^Retail Gbowing As It Used To Be. This picture, taken in 1908, and 

 lent by Charles Zeller & Son of Brooklyn, N. Y., shows an establishment thoroughly 

 up to the average for its day and generation. How far we have progressed in less 

 than a score of years is shown by the views of other modern places reproduced 



throughout this book 



advertise or organize. But the United States leads the world in 

 prosperity, and will continue to lead. It has the people and the 

 resources to do it with. You may point to cases of extravagance— 

 and there is extravagance — -but that exists all over the world, even 

 in many parts of starving Europe. It always has existed, and always 

 will. Riding in an automobile would a few years ago have been 

 considered extravagant; so would have been the modern lunchroom 

 with marble floor, walls and counters, or the tiled bathroom. As 

 we go on, people demand better things, and so it should be. The 

 worker today buys flowers, he fixes up his little front yard, he 

 plants shrubs and perennials, he has porch boxes. The fact that he 

 is getting better wages than ever makes him spend more than ever. 

 We are going on, going forward. Some, of course, will misuse 

 what they are being blessed with, but more money than ever before 

 will be spent on flowers for all occasions, and for the beautifying of 

 the home grounds. 



I am convinced that the future of the florist business rests 

 entirely in our own hands. In no other part of the world is there a 

 better chance to develop this industry than here, or a better market. 

 At present it is a matter of producing to supply the demand; and 

 by means of cooperative work through the S. A. F. and the F. T. D., 

 and by means of continuous advertising to educate the public, each , 

 year will be made a better one than that which preceded it. 



