CHAPTER III 



THE RETAIL GROWER AND HIS EQUIPMENT 



THE RETAIL GROWER'S ESTABLISHMENT 



IN most cases the establishment of a retail grower in the smaller 

 city or town consists of a range of one or more greenhouses, and 

 a store in connection with it. This, if the estabhshment is not 

 too far away from the center of business section of the town, is a 

 great advantage, for in every instance where the store is separate 

 from the greenhouses it means more overhead expense and more Or 

 less waste. The little extra business due to the store being on the 

 main street doesn't always pay for the additional expense involved, 

 and those located a few blocks farther out yet on a good street, by 

 being able to do everything under one roof, are the gainers. 



Selecting a Building Site 



For those wanting to start into business, location is the first 

 thing to consider. If you can obtain reasonably a lot, with say, 

 100 ft. of frontage and 150 ft. deep (one on a corner or with an alley 

 to be preferred), there is no Umit to the amount of business you can 

 and should do later on when once estabhshed. If it is found neces- 

 sary to acquire more space for houses, or more land, a few acres can 

 be bought farther out — perhaps enough to grow hardy stock and 

 start a small nursery. Never buy a lot without a future to it, no 

 matter how cheap it is. A town may grow and spread out in an 

 entirely different direction from that predicted by the leading real 

 estate men, but if you are on a good street just a few blocks away 

 from where things are alive, you cannot go very wrong. Quite a 



