EASTER AND ITS ACTIVITIES 175 



from him that we, located far away from the larger cities, can 

 get the best and the newest ideas and keep ourselves up to date. 



Simplest Stock Holds Large Possibilities 



What one might look upon as the simplest or most common 

 flowers, properly displayed, will sell now. Geraniums, Pansies, 

 Forget-me-nots or anything else you couldn't sell the Sunday after, 

 will go Uke hot cakes on Easter, if properly displayed. Keep up the 

 show until the last minute. Advertise. Let people know that 

 Easter is 'coming and that flowers and plants are the proper things 

 to help celebrate the occasion with. Push pot plants, but also be 

 well suppUed with cut flowers, quite a few of which may be grown 

 on at home. Here again Dutch bulb stock counts for a great deal. 



The Darwin Tulips should be at their best and when we once 

 have Rev. Ewbank and Clara Rutt to offer, it is a hard task to move 

 any of the early varieties of other Tulips, with the exception of the 

 double sorts. Couronne d'Or and Murillo are among the finest 

 of the eight or ten good ones available. Long-stemmed Daffodils 

 and Emperor Narcissi are always good seUers, so are Poet's Narcissi 

 or any of the other smaU-flowering varieties, some of which may be 

 grown outdoors in frames, or in beds with temporary frames and 

 sashes over them. 



In coldhouse crops there may be had the Snapdragons, Sweet 

 Peas, Calendulas, Lupines and Stocks. I have hardly mentioned 

 the LiUes for the reason that, in my opinion, the average smsdl 

 florist is better off purchasing his requirements in bud and bloom 

 from the specialist than trying to grow his own. The same holds 

 good with the most popular of all Easter plants — the Rambler 

 Roses, the Hydrangeas, the Rougainvflleas, the Ericas and other 

 stock requiring special attention. 



No man in the business of selling at retail the stock he grows 

 can grow aU he needs. There are enough other things to take up 

 his time and with which he can succeed by giving them just ordinary 

 treatment. 



With every florist Easter should prove a' greater flower day 

 each year. It is weU worth while to prepare for it months ahead 

 and to keep a correct record of all that is sold each year in order to 

 know just how to prepare for the next one. 



MEMORIAL DAY 



MEMORIAL DAY has always been the most important of all hoU- 

 days for the florist located near a cemetery and there is but 

 little of value that can be said to him or that he doesn't already know. 

 Rut this day, Uke all other flower days of the year, seems to become 



