176 FRITZ BAHR'S COMMERCIAL FLORICULTURE 



Fig. 60. — A Window for Memorial Day. Especially around Memorial Day will 



an appropriate window decoration prove a good investment. For it is bound to 



attract attention and constantly reminds the passerby to use flowers in honoring 



the dead and in remembering the living 



of more importance each year even with those florists not located 

 within miles of a cemetery. 



The World War brought about not only a more patriotic way 

 of observing Memorial Day, but also, as part of it, more general 

 decorating of the graves of departed ones with flowers than ever 

 before. More and more do we set the day aside to the memory of 

 loved ones, and there is absolutely nothing that can take the place 

 of flowers to help do this. At present it is up to the florist not 

 only to keep this spirit alive, but to encourage it. 



In every community there are naturally people who have graves 

 to decorate, and cut flowers and plants are wanted to do it with. 

 This means that you should let everybody know that you have them. 

 It isn't enough that people know about you; you should let them 

 know more about you. Call their attention to what Memorial 

 Day really stands for and that you are ready to fill every order for 

 plants, cut flowers, wreaths, sprays or anything else suitable for 

 the occasion. Offer suggestions, and have a few neatly made-up 

 Magnolia or Galax wreaths on hand. 



