MEMORIAL DAY 177 



You don't want to take business away from the fellow across 

 from the cemetery gate and you are not doing it by advertising. 

 Rather are you helping him as well as yourself by making people 

 buy flowers who hadn't thought of it until you called their attention 

 to it. You don't need to live close to a cemetery in order to 

 profit by Memorial Day. You can sell stock many miles away 

 from one and have your customers take it with them. You can 

 also take all kinds of orders for cut flowers or plants and. have 

 them filled by telegraph, that is, if you advertise your abihty to 

 do so. In' other words, you can have Memorial Day go by the same 

 as any other week day of the season, or you can make it one of the 

 great flower days of the year. It is up to you. 



There is hardly aiiy use in going over the long list of desirable 

 stock one should carry for Memorial Day. Every florist who carries 

 bedding stock carries, at the same time, the right kind of stock to 

 decorate a grave with. Only, as with Geraniums, Heliotropes, 

 Fuchsias and Petunias, it pays to have extra large stock, commanding 

 higher prices than ordinary stock. You will want big plants in 

 full bloom; aU foliage plants are suitable and in demand. The more 

 people see of flowers and plants, the more they will buy and use 

 them, and the greater May 30th wiU become as a flower diay. 



MOTHER'S DAY 



IT IS hardly necessary to call attention to the importance of 

 * Mother's Day. Every one knows that this is the latest addi- 

 tion to the list of great flower days, yet in some instances it has 

 already outstripped Christmas or Easter. Nevertheless, only a 

 small percentage of the many millions of human beings in this world 

 in which flowers are sold, each one of whom has a mother to remem- 

 Ser, knows about the day and its real significance. 



What we are doing today in the way of business for Mother's 

 Day is only a starter. We have only just begun. Don't worry 

 about stock being too high or people using artificial flowers. What 

 is wanted at present and no doubt will be for a long time to come, is 

 someone to produce the stock to supply the ever-increasing demand. 

 Supply and demand will determine the price at which flowers for 

 that day are sold. I am sure that every retailer is satisfied to sell for 

 a fair price if he can obtain his flowers at a fair price. But if the 

 supply isn't there and he has to pay a premium in order to obtain 

 what he must have to fill his orders with, he has to charge accordingly. 



Mother's Day coming in early May gives even the small retail 

 grower a chance to grow on a good part of his requirements pn his 

 own place, and this means increased profits for him. 



