ECHEVERIA, EPIPHYLLUM, ERICA 357 



or bed would attract a great deal of attention and that always 

 means effective advertising. Echeveria— by which name we know 

 these plants best — forms perfect little rosettes, and if you don't 

 want too many, they need but little heat over Winter and can be 

 carried in almost any house, but must be kept on the dry side. 



ELEPHANT EAR 



See Caladium 



ENGLISH IVY 



See Hedera 



EPIPHYLLUM TRUNGATUM (GHRISTMAS GACTUS) 

 In Europe and even in this country forty years ago, these Epi- 

 phyllums were among the most highly thought of Christmas flower- 

 ing plants. Poinsettias weren't as popular then as they are today; 

 Begonias of the Cincinnati type were unknown; little effort was 

 made to have Azaleas that early in the season and the same with 

 Cyclamen, of which but very few were grown in this country par- 

 ticularly. Chinese Primulas were among the Midwinter flowering 

 stock, but no other plant could more safely be depended upon to be 

 in fuU bloom Christmas week with a temperature around 50 deg. 

 than the EpiphyUums. 



I don't suppose they will ever have another chance to become 

 popular, yet I beUeve weU-grown plants in bud and bloom around 

 Christmas would sell. The flat leaves, 1-in. long, wiU readily root 

 in sand, and if you grow them in an airy house, in two years you will 

 have heavy plants. Even the smallest of them will flower the first 

 Winter. They make ideal house plants. 



EUPHORBIA JACQUINI^FLORA 



Of the favorites of long ago, this Euphorbia has come to the front 

 again and forms a valuable cut flower during the Winter months. It can 

 be grown entirely in pots, or cuttings rooted during Aprfl from young 

 wood, may, after a turn in smaU pots, be benched during Summer. 

 Like the Poinsettia, it needs a house of 60 deg. from Fall on, plenty 

 of sun and good drainage. Long sprays of this Euphorbia with the 

 stems covered with smaU, red flowers are especially useful in basket 

 arrangements. 



ERICA (HEATHER) 

 The time will come when every retail grower will have Ericas for sale 

 from December on up to and after Easter and offer a good assortment 

 of all the many remarkable varieties there are. The American public 

 will then be as well acquainted with them and think as highly of them 

 as they do and have done for ever so long in Europe. 



Whether or not the florist in the Middle West wiU ever be really 

 successful with Ericas, matters little. There will be enough grown 

 in the East and in the extreme West to go around; nor wiU we always 

 have exorbitant express rates to make the shipping of the plants too 



