GETTING THE HONEY TO MARKET 143 



per pound in the selling price of the honey. The 

 producer who must sell in a distant market 

 should insist on the best possible quality in 

 shipping cases, and before placing an order for 

 supplies should know that the quahty is O. K. 

 In this establishment the writer was shown 

 a model shipment of comb honey. The grading 

 was remarkably uniform, the sections were per- 

 fectly cleaned and the cases as clean and white 

 as one could wish. This honey was selling at 

 the highest price the market would afford. 



Attracting the Consumer. — After not- 

 ing the great advantage that attractive pack- 

 ages had in wholesale sales the writer was more 

 interested than ever in the retail package. Re- 

 tail stores were visited in the best part of Chi- 

 cago where the rents paid for space would make 

 most of us gasp. These stores sell to high-class 

 trade and they are as neat and clean as a parlor. 

 The first one visited offered " Airhne " honey. 

 When asked if they handled no other kind they 



